Capturing Small Accents and Details in Real Estate Photography
Are you doing it yourself, or hiring a professional to do it for you? The photographing of your home, that is.
When taking your home to the market, you can give yourself the best chance of impressing potential buyers when you take photos that bring out its natural charm. Of course, you need to cover the essentials like the kitchen and the yard, but there might just be some areas that you have not really considered taking pictures of before!
Let us take a minute before we dive into some real estate photography secrets. Firstly, we can explore the basics of photographing your home and making it look appealing when viewed on a screen.
The basics of real estate photography
When all is said and done, an undeniable truth is that in the vast majority of cases your online photos constitute the first impression of your home on potential buyers. People love surfing the web to compare homes.
Here is how to make the most of photography to ensure your home becomes a candidate in the eyes of a buyer:
● Open shades and make sure windows are clean. There are two things that are very off-putting to buyers. Dark, lifeless rooms and grubby windows. Try taking a photo of your living area with the shades closed, and then again with them open. You will notice how natural light just adds some personality and life to your room. However, if you are going to be showcasing your windows, check that they are free of marks and perfectly transparent!
● Eliminate clutter. If showcasing your kitchen counter, it will look infinitely more spacious if free of last night’s leftovers and a few used plates. Remove everything (except essentials like a kettle and toaster - your home needs to look habitable!) and give the counter a good clean to make it shimmer for the photo.
● Hide toiletries. It is usually advised to remove shampoos, conditioners and other toiletries before taking photos of your shower. We know that your house needs to look livable, but the bathroom is a very personal space. Potential buyers need to be able to imagine feeling peaceful in a private, clean bathroom!
● Turn on all lights. ‘But what about the beauty of natural light?’ Not to worry - you can use both to your advantage! Sometimes, natural light alone does not illuminate every area of the home. Also, smartphone cameras might struggle with the contrast between the glaring sun and darker spots of the room. Ensure that no place is left unlit by switching the lights on in every room.
● Pay attention to the first impression. The saying holds weight - first impressions count. This applies tenfold when buying a house. No matter how lovely the interior looks, most people want the external entrance to be just as appealing. You can showcase a striking front door like these ones, or just tidy up and cut the grass so everything looks put together.
Small details to make your real estate photographs look great
A 2014 study found that professional real estate photography helped a home to sell 32% faster than those listed with average or low-quality images. These findings still apply today, so you should concentrate on finding the right equipment to take professional-looking images yourself if you do not want to hire a photographer.
The main difference between a professional photographer and an average one is that a professional knows which small details to look out for. There are some more nuanced design details that can showcase the personality of your home, so let us explore a few of those now.
● Ensure your doors and cabinets are photographed with straight lines. A professional-looking photo will always work with straight lines. An amateur photo will look like it is tilted slightly to one side. Take a look at these two images below - the first one is taken by an amateur and the second by a professional.
Notice how the doors and cabinets in the second image seem to have very straight edges that point to the sky. All of the lines in the room are parallel, whereas the lines visible in the first photo point in slightly different directions. The wall, tiles and edge of the shower do not appear to be in unison. Consider how you are showcasing your doors and cabinets, particularly with respect to how their edges line up with the rest of the room.
● Search for a defining feature. If your home has a unique, well-designed feature, it would be remiss not to show it off! As mentioned before, something as simple as your front door can be the answer. Perhaps it is designed with immaculate stained glass or shows off an elaborate doorknob. Whatever might be unique about your home, make sure your photos show it off.
● Exciting light features. Does your home feature a chandelier or other unusual light fixture? You are surely starting to get the message now - if your home has anything particularly beautiful about it, you should do your best to capture it in your real estate photography.